Interesting Facts Behind Corporate Brand Names

Here are a Few Facts you would love to know..!

There are many companies / brands / products whose names were derived from strange circumstances/things/happenings.

Mercedes: This was actually the financier's daughter's name.

Adobe: This came from name of the river Adobe Creek that ran behind the house of founder John Warnock.

Apple Computers: It was the favorite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 O'clock that evening.

CISCO: It is not an acronym as popularly believed. It is short for San Francisco .
Compaq: This name was formed by using COMp, for computer, and PAQ to denote a small integral object.

Corel: The name was derived from the founder's name Dr. Michael Cowpland. It stands for COwpland REsearchLaboratory.

Google: The name started as a joke boasting about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders- Stanford graduate students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google' ...thus the name.

Hotmail: Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective uppercasing.
Hewlett Packard: Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Intel: Bob Noyce and Gordon Moore wanted to name their new company ' Moore Noyce'but that was already trademarked by a hotel chain so they had to settle for an acronym of INTegrated ELectronics.

Lotus (Notes): Mitch Kapor got the name for his company from 'The Lotus Position' or 'Padmasana'. Kapoor used to be a teacher of Transcendental Meditation of Maharishi Mahesh Yogi.

Microsoft: Coined by Bill Gates to represent the company that was devoted to MICROcomputer SOFTware. Originally christened Micro-Soft, the '-' was removed later on.

Motorola: Founder Paul Galvin came up with this name when his company started 
manufacturing radios for cars. The popular radio company at the time was called Victrola.

ORACLE: Larry Ellison and Bob Oats were working on a consulting project for the CIA (Central Intelligence Agency). The code name for the project was called Oracle (the CIA saw this as the system to give answers to all questions or something such). The project was designed to help use the newly written SQL code by IBM. The project eventually was terminated but Larry and Bob decided to finish what they started and bring it to the world. They kept the name Oracle and created the RDBMS engine. Later they kept the same name for the company.

Sony: It originated from the Latin word 'sonus' meaning sound, and 'sonny' a slang used by Americans to refer to a bright youngster.

SUN: Founded by 4 Stanford University buddies, SUN is the acronym for Stanford University Network. Andreas Bechtolsheim built a microcomputer; Vinod Khosla recruited him and Scott McNealy to manufacture computers based on it, and Bill Joy to develop a UNIX-based OS for the computer.

Yahoo!: The word was invented by Jonathan Swift and used in his book 'Gulliver's Travels'. It represents a person who is repulsive in appearance and action and is barely human. Yahoo! Founders Jerry Yang and David Filo selected the name because they considered themselves yahoos.

Facts That Will Change Your Entire Approach to Social Media !

Since most of us use Facebook, we think we know how effective it will be, or what kind of posts garner the most attention and interaction. Since we have a Twitter account, we have a sense of knowledge about how it works, and what a business should do (or not do) on Twitter.

All that is great, but how much of our social media behavior is founded upon fact.

1. Email marketing has an ROI of 4,300%.

What? A statistic about email? You thought this was about social media, right?

The basic fact is this: Email marketing has a huge ROI — way better than any social media marketing ROI can ever dream of achieving. Compare 4,300% that with the ROI of social media, which is crawling around on the floor. Is there even a comparison?

Take a look at this chart of ecommerce sites to find out where these sites got their customers. Here are the top six sources:

Paid and organic search have the highest customer acquisition percentages. The next biggest contender is email. Based on its ROI — higher than paid and organic search — it’s a no brainer. Email marketing is awesome.

According to the chart above, the fascinating thing about email marketing is that its acquisition rates are rising dramatically. It has quadrupled over the past four years. Email marketing’s effectiveness far outranks any social media platform, and its growth outstrips them.

Even the customer lifetime value (CLV) of social media is hardly worth a second glance. Again, email marketing crushes social media by a huge margin:

Simply put, email marketing is way more effective than social media marketing. It has greater effectiveness, better ROI, and higher CLV.

Spend more time and money on email marketing than on social media marketing.

2. YouTube has the highest engagement and lowest bounce rate.

Whenever we think of “social media,” we automatically think of Facebook, Twitter, and Google+.

What about YouTube? Check out these engagement stats!

·         Average time on site: 227 seconds

·         Average pages per visit: 2.99

·         Average bounce rate: 43.19%

How does this stack up against the rest of the social media landscape? Decide for yourself:

 “YouTube is the undisputed champion. YT drives the most engaged traffic.”

YouTube deserves more of your social media time and effort. You can’t afford notto put more work into creating and adding videos. The more YouTube content, the more you’ll engage your potential customers.

If you want engaged traffic, spend time optimizing YouTube.

3. Facebook drives more referrals than any other social platform.

Want to know which social media site sends you the most amount of traffic? It’s Facebook — by far.

Facebook crushed the competition, asserting itself as the most powerful social media referral engine on the planet.

Companies gripe and complain over the way that Pages have been squashed in the Facebook algorithm. Facebook wants more ad revenue.

But even though page interaction is shrinking, there’s nothing shrinking about the number of referrals that Facebook continues to drive. Simply stated, Facebook still drives more traffic than any other social media site, soaring way above its nearest referral competition, Pinterest.

Many marketers have become disillusioned with Facebook.

The super long breakup letter that went into overtime with a P.P.P.S.S.S. was full of foodie talk and hurt feelings. But they were gone from Facebook for good.

If you have a fan base below 10,000 (that’s most of us), and only 28 interactions per post, please don’t be discouraged, don’t binge eat, and don’t write a breakup letter. You’re right where you ought to be, as ranked by Social Baker’s average interaction chart.

And if you’re in an unsexy industry like finance or telecom, you can expect your average post interaction to be lower, than say, an alcohol or fashion site.

In spite of the apparent downward spiral of Facebook metrics, I suggest not giving up on Facebook. Though it is fickle, and though your page isn’t featured at the top of everyone’s news feed, and though you may have to turn up your party music while you check your stats, Facebook is still giving you referrals.

 “A counterintuitive way to combat Facebook reach: Stop caring about it.”

4. Pinterest pins are worth 78 cents each.

First off, a Pinterest disclaimer (or two), and then a Pinterest happy dance.

The first disclaimer is this — Pinterest has high bounce rate (53%) and low engagement. Disclaimer number two: Pinterest doesn’t work for everyone. If you are into food, crafts, photography, weddings, design, fitness, humor, travel, fashion, and inspirational quotes, then Pinterest is killer. It holds promise for some, but not for all.

The happy dance is this — Pinterest is the second biggest social media referral platform. Though it trails Facebook distantly, it still beats out Twitter, YouTube, Google+, and LinkedIn by a sizeable margin.

Now, let’s talk about ROI. Pinterest, as it turns out, does have one. But it’s a delayed reaction. When a pinner curates his or her pinboard, it takes a while for there to be social buildup, let alone revenue. Unlike Twitter, which has a short half-life, Pinterest visits increase as time goes on. It’s like wine. The older, the better.

As it turns out, the revenue doesn’t start happening until more than two months after pinning. Pinners spend more time exploring other people’s pinboards then they do searching for stuff offsite to pin. The average Pinterest pin gets 10 repins, but it takes time for those pinners to start repinning pins. This leads to a corresponding delay in revenue.

Pinterest is money, but it’s slow money. It’s like investing in a CD or a bond. The egg just takes a little while to hatch.

5. 65% of Twitter users expect a response in under two hours.

Customers use Twitter like a company hotline. If you don’t respond within minutes, you’re toast. Here are the lofty chronological expectations of Twitter users, in all their statistical glory:

HAPPY DIWALI..! Some Diwali Facts We all Did not know.. Lets get Wealthier with Wisdom and Knowledge..!

OVIBRAND WISHES YOU ALL A VERY HAPPY DIWALI !

Diwali is certainly the biggest and the brightest of all Hindu festivals. It's the festival of lights that's marked by four days of celebration, which literally illumines the country with its brilliance, and dazzles all with its joy. Each of the four days in the festival of Diwali is separated by a different tradition, but what remains true and constant is the celebration of life, its enjoyment and goodness.

The Origin of Diwali

These Four Days Diwali can be traced back to ancient India, when it was probably an important harvest festival. However, there are various legends pointing to the origin of Diwali or 'Deepawali.' Some believe it to be the celebration of the marriage of Lakshmi with Lord Vishnu. Whereas in Bengal the festival is dedicated to the worship of Mother Kali , the dark goddess of strength. Lord Ganesha , the elephant-headed God, the symbol of auspiciousness and wisdom, is also worshiped in most Hindu homes on this day. In Jainism , Deepawali has an added significance to the great event of Lord Mahavira attaining the eternal bliss of nirvana . Diwali also commemorates the return of Lord Rama along with Sita and Lakshman from his fourteen year long exile and vanquishing the demon-king Ravana. In joyous celebration of the return of their king, the people of Ayodhya, the Capital of Rama, illuminated the kingdom with earthen diyas (oil lamps) and burst crackers.

Each day of Diwali has its own tale, legend and myth to tell. The first day of the festival 

The Significance of Lights & FirecrackersNaraka Chaturdasi marks the vanquishing of the demon Naraka by Lord Krishna and his wife Satyabhama.Amavasya , the second day of Deepawali, marks the worship of Laxmi , the goddess of wealth in her most benevolent mood, fulfilling the wishes of her devotees. Amavasya also tells the story of Lord Vishnu, who in his dwarf incarnation vanquished the tyrant Bali, and banished him to hell. Bali was allowed to return to earth once a year, to light millions of lamps to dispel the darkness and ignorance, and spread the radiance of love and wisdom. It is on the third day of Deepawali — Kartika Shudda Padyami that Bali steps out of hell and rules the earth according to the boon given by Lord Vishnu. The fourth day is referred to as Yama Dvitiya (also called Bhai Dooj ) and on this day sisters invite their brothers to their homes.

All the simple rituals of Diwali have a significance and a story to tell. The illumination of homes with lights and the skies with firecrackers is an expression of obeisance to the heavens for the attainment of health, wealth, knowledge, peace and prosperity. According to one belief, the sound of fire-crackers are an indication of the joy of the people living on earth, making the gods aware of their plentiful state. Still another possible reason has a more scientific basis: the fumes produced by the crackers kill a lot of insects and mosquitoes, found in plenty after the rains.

The Tradition of Gambling

The tradition of gambling on Diwali also has a legend behind it. It is believed that on this day, Goddess Parvati played dice with her husband Lord Shiva , and she decreed that whosoever gambled on Diwali night would prosper throughout the ensuing year. Diwali is associated with wealth and prosperity in many ways, and the festival of  Dhanteras ('dhan' = wealth; 'teras' = 13th) is celebrated two days before the festival of lights.

From Darkness Into Light...

In each legend, myth and story of Deepawali lies the significance of the victory of good over evil; and it is with each Deepawali and the lights that illuminate our homes and hearts, that this simple truth finds new reason and hope. From darkness unto light — the light that empowers us to commit ourselves to good deeds, that which brings us closer to divinity. During Diwali, lights illuminate every corner of India and the scent of incense sticks hangs in the air, mingled with the sounds of fire-crackers, joy, togetherness and hope. Diwali is celebrated along the globe . Outside India, it is more than a Hindu festival, it's a celebration of South-Asian identities. If you are away from the sights and sounds of Diwali, light a diya , sit quietly, shut your eyes, withdraw the senses, concentrate on this supreme light and illuminate the soul.

Did You Know? How important VFX is for Every Movie..? Let's Have a look...

Imagining a World Without Special Effects

 Life of Pi would have looked something like this:

The Life of Pi tiger would have been a lot cuddlier:

The Matrix would have looked like a fake computer simulation:

Effects given to The Two Face : 

Pirates of the Caribbean must have not been the same:

Avengers would have been a really boring movie :

And Gollum would so wierd, much more than usual:

Without special effects, the world would be a lot less, well… special! So we say, hats off to all the impressive visual effects artists in the world currently making our movies a more magical experience!

Have a look at a few Videos on VFX :

http://www.itsartmag.com/features/10-impressive-vfx-breakdowns/

Greetings from Ovibrand Digital Solutions Pvt. Ltd.

OVIBRAND Introduction

Associate Company of Manas Hospitality who are in existence since the past 23 years

  Incorporated in the year 2013

  Professional expertise in Branding, Marketing and Digital Solutions for businesses

  Designing and Implementation of Promotional services

  A team of Highly experienced consultants and professionals

Our Mission and Vision - BRANDING - MARKETING - DIGITAL

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